by Christopher Farley | Feb 8, 2024 | Translation & proofreading
Do you need a translation but require it tailored to a specific sector, industry or even country? What you want is transcreation, or creative translation. Imagine a translator and a copywriter in one happy package. Creative translation and marketing go hand-in-hand,...
by Christopher Farley | Jan 19, 2024 | Translation & proofreading
With the advent of AI translation services, some companies, rightly or wrongly, have decided to go down this route, with the idea that it saves a) time and b) money. Looking at it objectively, it seems a pretty good deal, doesn’t it? Now anyone can translate, right?...
by Christopher Farley | Jan 12, 2024 | Translation & proofreading
Last week I looked at the importance of words and the difference they can make, especially if that language is English. I’d like to continue with the importance of words, but now with a view to your professional activity. To what you do. Your texts and communications...